When you think about video what’s the first site that pops up in your mind?
If it’s YouTube, you’re not alone. For many of us, YouTube is the site we associate with video. The site has a billion users who consume billions of videos every single month.
If you want to use video in your marketing, YouTube should be an integral part of it. This is why to help you get started I have shared my top video marketing tips below…
Optimize with visuals:
YouTube might be a video network, but images play an essential role too. The different types of images you can add to your videos and channel can play a key role in the number of views, engagement, traffic, subscribers, and sales you generate. Here are the visuals you should be creating…
Thumbnails: The thumbnail is the image that appears in your feed when YouTube recommends a video or when you visit the channel or when you search the video. A thumbnail can make a difference in the number of views our videos generate. If it’s more attractive more people will click on your video and watch it. So, make sure you spend an ample amount of time creating it.
Channel art: The channel art is the cover image that appears at the top of your YouTube channel. You can use it to promote videos on your account, ask people to subscribe to your channel, or visit your website. How you use it should depend on your overall and YouTube marketing strategy. So, have a think about it before creating it.
Watermark: The watermark is the image that appears when people start watching the video. It can be seen near the bottom right corner. People usually use a logo for it. When viewers hover over it, they will see a subscribe button. If they click on it they can subscribe to your channel. This can help you get many subscribers
Post images and stories: YouTube now lets you publish posts on the network just like on other networks. You can publish both in-feed posts and stories. Take advantage of this to nurture your subscribers and to promote your videos.
You can either create all these images by yourself or outsource someone from a site like Upwork to help you out.
Create different types of video content:
Most people make the mistake of only creating one type of content. Businesses usually focus on creating promotional content and vloggers create educational content. They don’t try to create both or different types of content. This is a mistake as different subscribers will be interested in different types of content. If you want to nurture more subscribers, attract even more subscribers, and generate sales, you should create different types of videos.
These should include top of the funnel educational videos, middle of the funnel lead generational videos, and bottom of the funnel promotional videos.
This can seem like a complicated step. But if you devise a strategy you can create the different types of content you need in a month in a few days All you require is a camera, a screen recorder, and software for editing your videos.
Work with influencers:
YouTube is one of the best sites for influencer marketing as there are many people out there who have already built large followings. You can either ask them to promote your account in the videos to help you gain more subscribers or ask them to promote your videos to get more views or you can ask them to directly promote your products.
Make sure you use a good influencer marketing tool to find influencers, the promotion methods they offer, and how much they charge. Then compare the prices against their engagement rates and demographics to see if it’s worth it.
Take advantage of ads:
Another paid method that can help you grow your account or generate sales quickly is ads. YouTube ads are getting very popular these days and they will soon hit the boiling point. So, take advantage of them while the competition and prices are low.
Optimize for SEO:
YouTube isn’t just a social network. It’s also a search engine. Most people visiting it search for videos. Also, YouTube’s videos rank high on Google. This is why if you want to generate the most views, you should optimize your videos for both YouTube SEO and Google.
So, before you publish your videos do the research to figure out what keywords you should be using and then add them to the video title, description, and tags.
Also, pay attention to how the videos do and then constantly modify the keywords till they move to the top.
Conclusion:
These are the 5 top video marketing tips you must know. Use them to get more views, subscribers, and sales.
